10 Ways Your SEO Clients Will Drive You Crazy
As an SEO professional, you probably have a catalog of horror stories you could tell.
Each business is unique, and every client that comes through your door is different than the one before.
Most of the time, these clients have a genuine interest in learning how the right approach to SEO can help their brand grow.
Still, there are certain things that clients do or say that can make your job a little more challenging.
You’ve probably encountered all of them, but here are 10 client behaviors that are guaranteed to make any SEO professional a little crazy. SEO Training in chennai
1. Having An Unnatural Obsession with Position 1
There’s just enough vague information about SEO floating around the internet that it makes perfect sense that so many businesses think it’s all about earning a ranking in one of the top three spots (which can be especially volatile as of late).
Sure, rank is important, but the main goals of SEO should be increasing visibility, building a reputation, and driving growth in the number of quality visitors landing on their site.
Position 1 isn’t the only way of accomplishing this.
You can help your SEO clients refocus by pointing out all the ways that effective SEO brings traffic to their door.
For example, leveraging local SEO tactics might land a business in the local 3-pack, rather than Position 1.
For a local business, the 3-pack is exponentially more effective than any other position on Page 1.
2. Believing That SEO Replaces PPC 100 Percent - SEO Training in chennai
Effective PPC ads are an investment and one that many businesses are hesitant to make – especially if they’re working with a limited marketing budget.
Even though it’s estimated that 41 percent of clicks go to the top 3 paid ads on page one, businesses will turn to SEO in hopes of generating the exact same type of fast, super targeted traffic.
Unfortunately, with these expectations, they will almost always end up disappointed.
It isn’t that SEO isn’t effective or that it comes in second place to PPC. It’s just that it’s different, and this is what’s difficult for some clients to understand.
PPC is like throwing a dart and hitting the target on the first try, where SEO is about nurturing and brand building for the long term.
Both win when working together.
3. Thinking That It’s All Just a Numbers Game
There are few things in life where quantity wins out over quality, and traffic from a well-built SEO strategy isn’t one of them. SEO Course in chennai
It’s incredibly frustrating when a client comes to you wanting to see nothing more than a boost in numbers.
Yes, directing more traffic to their website is a big part of the picture, but it’s the quality of the traffic that lands there that matters more than the sheer number of visitors.
These are the types of clients that want to see immediate results, and a bump in traffic is a tangible way to measure the benefit of paying for SEO services.
However, it’s important to reinforce what SEO means for the long-term to this client.
Show them how devoting energy to bringing in quality leads is more important for their ROI, even if overall traffic numbers aren’t what they were hoping to see.
4. Wanting Everything Now
Occasionally, a client will come to you in a flurry of desperation.
By using questionable tactics in the past they may have experienced a penalty.
Or, they’ve failed at their own attempts at SEO and they feel like the rug is being pulled out from under them.
They need to grow their brand, and they need to do it fast before they lose so much momentum that they’re unable to recover.
They want your help with SEO Training in chennai and they want results yesterday.
It’s important that this client understand that SEO can help to pull their business up out of the quicksand, but search engine optimization takes time to build and it rarely provides instant gratification.
Clients in this position should not only look at elevating their approach to SEO, but also think about other strategies like PPC, or maybe look at other areas of their business operations that could be sinking the ship. SEO Training in chennai
5. Having a Ridiculously Low Budget & Over the Top Expectations
Honestly, you can’t blame someone for wanting to maximize every dollar of their marketing budget, especially if they’re working with limited funds.
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They made a smart move by contacting an SEO professional to help them with this, the only problem is that their expectations of what a baseline, budget level SEO service can do are a bit unrealistic.
It’s important to sit down and have a serious consultation with this client so that they’re aware of exactly what is included and what isn’t in your services.
Likewise, it’s smart to put down on paper a few realistic SEO goals and expectations so that their disappointment doesn’t end up costing you your reputation.
6. Expecting Miracles with an Outdated Website
This one is tough.
Many business owners feel protective of their website design, especially if they had any part in creating it, and unfortunately, they’re usually not too keen on hearing that their beloved web design poses a major threat to the health of their SEO. SEO Course in chennai
Today’s SEO is more complex and takes into consideration more factors than it did just a few years ago, and the quality of web design’s UX has an impact on SEO.
Usability and user experience are crucial to effective SEO, which can mean a complete web design overhaul for sites that are:
Outdated.
Slow loading.
Not optimized for mobile users.
Generally fail to meet the modern consumer’s demands.
7. Refusing to Change SEO Training in chennai
This is the client that wants results but doesn’t want to make the changes that will bring them about.
It could be anything from optimizing their content strategy to taking an active role in reputation management or rethinking their approach link building – whatever it is, they don’t necessarily think what they’re doing is wrong and they don’t see a reason to change. SEO Course in chennai
Instead, they expect you to create miracles in some other way.
Working with this client takes a special approach that involves showing them how others have built success and how easy implementing these new strategies can be.
Each business is unique, and every client that comes through your door is different than the one before.
Most of the time, these clients have a genuine interest in learning how the right approach to SEO can help their brand grow.
Still, there are certain things that clients do or say that can make your job a little more challenging.
You’ve probably encountered all of them, but here are 10 client behaviors that are guaranteed to make any SEO professional a little crazy. SEO Training in chennai
1. Having An Unnatural Obsession with Position 1
There’s just enough vague information about SEO floating around the internet that it makes perfect sense that so many businesses think it’s all about earning a ranking in one of the top three spots (which can be especially volatile as of late).
Sure, rank is important, but the main goals of SEO should be increasing visibility, building a reputation, and driving growth in the number of quality visitors landing on their site.
Position 1 isn’t the only way of accomplishing this.
You can help your SEO clients refocus by pointing out all the ways that effective SEO brings traffic to their door.
For example, leveraging local SEO tactics might land a business in the local 3-pack, rather than Position 1.
For a local business, the 3-pack is exponentially more effective than any other position on Page 1.
2. Believing That SEO Replaces PPC 100 Percent - SEO Training in chennai
Effective PPC ads are an investment and one that many businesses are hesitant to make – especially if they’re working with a limited marketing budget.
Even though it’s estimated that 41 percent of clicks go to the top 3 paid ads on page one, businesses will turn to SEO in hopes of generating the exact same type of fast, super targeted traffic.
Unfortunately, with these expectations, they will almost always end up disappointed.
It isn’t that SEO isn’t effective or that it comes in second place to PPC. It’s just that it’s different, and this is what’s difficult for some clients to understand.
PPC is like throwing a dart and hitting the target on the first try, where SEO is about nurturing and brand building for the long term.
Both win when working together.
3. Thinking That It’s All Just a Numbers Game
There are few things in life where quantity wins out over quality, and traffic from a well-built SEO strategy isn’t one of them. SEO Course in chennai
It’s incredibly frustrating when a client comes to you wanting to see nothing more than a boost in numbers.
Yes, directing more traffic to their website is a big part of the picture, but it’s the quality of the traffic that lands there that matters more than the sheer number of visitors.
These are the types of clients that want to see immediate results, and a bump in traffic is a tangible way to measure the benefit of paying for SEO services.
However, it’s important to reinforce what SEO means for the long-term to this client.
Show them how devoting energy to bringing in quality leads is more important for their ROI, even if overall traffic numbers aren’t what they were hoping to see.
4. Wanting Everything Now
Occasionally, a client will come to you in a flurry of desperation.
By using questionable tactics in the past they may have experienced a penalty.
Or, they’ve failed at their own attempts at SEO and they feel like the rug is being pulled out from under them.
They need to grow their brand, and they need to do it fast before they lose so much momentum that they’re unable to recover.
They want your help with SEO Training in chennai and they want results yesterday.
It’s important that this client understand that SEO can help to pull their business up out of the quicksand, but search engine optimization takes time to build and it rarely provides instant gratification.
Clients in this position should not only look at elevating their approach to SEO, but also think about other strategies like PPC, or maybe look at other areas of their business operations that could be sinking the ship. SEO Training in chennai
5. Having a Ridiculously Low Budget & Over the Top Expectations
Honestly, you can’t blame someone for wanting to maximize every dollar of their marketing budget, especially if they’re working with limited funds.
28 Experts on the Top 2019 PPC Trends You Need to Know [Ebook]
Learn the top 2019 PPC trends you need to know according to 28 of the smartest industry practitioners. Get your free ebook now!
Download Now
ADVERTISEMENT
They made a smart move by contacting an SEO professional to help them with this, the only problem is that their expectations of what a baseline, budget level SEO service can do are a bit unrealistic.
It’s important to sit down and have a serious consultation with this client so that they’re aware of exactly what is included and what isn’t in your services.
Likewise, it’s smart to put down on paper a few realistic SEO goals and expectations so that their disappointment doesn’t end up costing you your reputation.
6. Expecting Miracles with an Outdated Website
This one is tough.
Many business owners feel protective of their website design, especially if they had any part in creating it, and unfortunately, they’re usually not too keen on hearing that their beloved web design poses a major threat to the health of their SEO. SEO Course in chennai
Today’s SEO is more complex and takes into consideration more factors than it did just a few years ago, and the quality of web design’s UX has an impact on SEO.
Usability and user experience are crucial to effective SEO, which can mean a complete web design overhaul for sites that are:
Outdated.
Slow loading.
Not optimized for mobile users.
Generally fail to meet the modern consumer’s demands.
7. Refusing to Change SEO Training in chennai
This is the client that wants results but doesn’t want to make the changes that will bring them about.
It could be anything from optimizing their content strategy to taking an active role in reputation management or rethinking their approach link building – whatever it is, they don’t necessarily think what they’re doing is wrong and they don’t see a reason to change. SEO Course in chennai
Instead, they expect you to create miracles in some other way.
Working with this client takes a special approach that involves showing them how others have built success and how easy implementing these new strategies can be.
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